Outside the Lines Aims to Shift Perceptions of Libraries

“Why do we need libraries when there’s the Internet?” For those that work in the library industry, it’s an unfortunately familiar question. Despite the many ways in which libraries have evolved to embrace community, innovation, and technology, many outdated perceptions still remain. In 2014, a group of Colorado library marketers and directors decided it was time to tackle this issue head-on. The result of this collaboration is Outside the Lines, a grassroots initiative that is helping to shift perceptions of libraries everywhere.